TED Talk Takeaway: Guy Kawasaki – The 12 Lessons I Learned from Steve Jobs

  • “Experts” are clueless
  • Customers cannot tell you what they need
  • Biggest challenges beget the best work
  • Design counts
  • Use big graphics and big fonts
  • Changing your mind is a sign of intelligence
  • Value != Price
  • A player hires A+ players
  • Real entrepreneurs ship
  • Marketing is all about finding unique value
  • Some things need to be believed to be seen

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