Häagen-Dazs Journey of Indulgence

Yesterday, Elaine and I got to hop on board for a 45-minute Journey of Indulgence made possible by Häagen-Dazs! In celebration of Christmas, the bus toured around the city area, passing by the beautifully decorated shopping malls and the unique Christmas trees outside each of them, from Esplanade all the way to Orchard and back.

It was a pity that it was raining then, or else we would have been on the open-top area… but here’s thoughtful Smith sheltering us into the bus with his cool, read WADDUP! umbrella.


Cheers! (Yeah, you can totally tell the background is a Häagen-Dazs logo.)  We were served by pretty girls dressed as Santarinas with free-flow Häagen-Dazs ice cream, gourmet chocolates and champagne… accompanied with Christmas music in the background.True indulgence, indeed!  Oh, and yes we had a Polaroid taken.  It almost feels like we were at a Christmas party… but on a bus, how exciting!

Totally loved this idea… kudos to whoever came up with such a campaign. 🙂

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