I absolutely love videos like these.
Science says that we form an impression of human beings within 7 seconds of meeting them. Without much information about them, much of our judgements is based on stereotypes and looks.
If how a person looks is usually the first thing we notice about them, but what happens if you meet someone without seeing them? That’s what Coca-Cola wanted to try when it placed 6 strangers in a dark room and had them meet for the first time in total darkness.